Importance Of Social Media In Our Lives Nowadays

Social media is a big phenomenon today. It has become the most common and easy mode of communication. In fact, there are many online sites that one can choose from, the sites range from Facebook, Twitter, LinkedIn, Instagram and many more. The amazing part is that, all these sites have billions of people online at any given time. We cannot ignore the impact that the internet has on our lives today. So what is the importance of social media in our lives?

Personal use

As humans, we are meant to interact with one another. Relationships are very important and the internet provides a quick and easier way to connect with friends and family. We live very busy lives today and keeping a lot of friends can be very tricky. Most of the times, we do not even have the time to get together. Thanks to online networks, we can easily keep in touch. Social media basically allows you to share anything about your daily life with friends. You can easily send photos, videos and update statuses. If you have some of your family members living miles away, it is what you need to feel like you are together without flights and making long distance phone calls which are always very expensive.


The business environment is very competitive today. There are many people getting into the scene. Many consumers are also demanding and to have a successful business, you have to be very proactive when it comes to marketing. Most of the traditional way of marketing is expensive and not many small business owners can afford them. This is where social media comes in. These networks provide even the smallest of businesses, an opportunity to market themselves and their products. To make social media effective you need to be in more than one site and build a following. Some sites like Facebook allow you to build business pages and get people to like the pages. Since there are many people online at any given time, online marketing is considered to be more effective.

Professional growth

There are social media sites that are specifically meant for networking professionals and potential employers. One such site is LinkedIn. As one of the largest professional network in the world, you are able to connect with professionals in your field from different parts of the world. All you need to do is to build a profile that makes you stand out. The networking site, also enables its account holders to access jobs that are advertised within the network. By interacting with the top professionals, in your field you are able to learn a lot and grow professionally.

There are so many benefits of using social media sites. The more you use the sites the more you find new ways of making your business known, make new friends and even get that serious job you have always been dreaming of. Social media has become a communication tool that no one can do without.