Today, our lives are run using the latest in technology and most of it is online, from business ventures, shopping to communicating with others. With the advancement in technology, all businesses have discovered going the net way is the only option that will yield them good returns. Real estate has welcomed this mind set and begun marketing through the web world. For a company to satisfy their customers and sell houses over the net, it is an accomplishment of sorts.
There are 7 secrets of online real estate marketing which will ensure your business is a success and you have mad the right choice by adopting the internet technology. Some of them are:
1. USP –
Do a bit of research in the market and define your unique selling proposition which will give you an edge over other real estate players. This will help you chalk out a plan on how you want to market your services and what kind of audience will seek your assistance in finding a home.
2. Website –
Every company should have a website of their own, which talks of what business they are into. It must be very specific and cater to the right kind of audience to have maximum reach. If a website is into real estate dealing in the west coast, they must provide information pertaining to the various homes available, location, and facilities available. Also provide additional information regarding the schools and shopping malls in that area so people are convinced it is a friendly neighborhood. The web pages must be informative, appealing to the eye and to the point.
3. Blogs –
There are various real estate blogs available, if not create one so you can post articles on the latest trends in homes. Someone who is not very technologically savvy can also use these to gather information about the real estate situation.
4. Search engines-
One should know how to make use of the search engines to their benefit. Using of key words that are common, and making sure their site pops up among top five will increase visibility for your company. You are also ensuring more targeted traffic is diverted to your page, and the number of prospective client’s increases.
5. Publish related articles-
By Publishing articles that talk about the homes that you have sold, and including testimonials from happy new home owners. This gives the person searching for a good real estate company the confidence.
6. Video marketing-
Anything visual will pique the interest of people, and so you can put in a video marketing demo about your services. Every visitor to a particular website will take a look at your video and contact you to help them find a suitable home. We live in a ‘eyeball economy’ being bombarded everyday for ‘attention’ by thousands of advertisers. Creating a unique, interesting video can separate your online home listing from the others!
7. Hand holding-
Let the new buyers to know they are in safe hands and you will take care of them till they move into their new homes. Show them the various schools, parks, entertainment centers are all located so they are satisfied with their choice.