The Difference Between Social Media and Social Bookmarking in Internet Marketing

It’s very easy to confuse between the social media and social bookmarking especially for those who are new in the online marketing platform. As a matter of fact these words mean absolutely two different things despite they both have the same prefix word. It is only wise for you to determine the difference so that you don’t use the services of bookmark when you intended to use media.

Let’s take a look at social media also known as social network. Just like you go to dinner, parties and meetings where you meet friends whom you have the same interest, social media takes it to a whole new level because interaction is not limited to your locality but you have the whole world at your disposal. You sign up, talk about your social interest such as hobbies, programs on TV and maybe music all in the name of building your profile. Popular sites which you well know about include Facebook, MySpace, Hi5 and Twitter.

Social bookmarking on the hand is just like what you do every day with your web browser where you bookmark sites that interests you and would like to visit later. The only difference here is that you do this online on social bookmark sites and the information you share is not only available to you but also other registered users who may be interested in your content. LinkedIn, StumbleUpon and Digg are a few popular examples of bookmark sites where you can share your favorite links or web pages and it would be better if you submitted your own work.

Online marketers use both social media and social bookmark sites to promote their products and services. Both methods are a good way of pulling traffic to your site and there is a stiff argument as to which of them is most appropriate. You now know the difference between social media and social bookmarking.